Bruce Prichard is best know as the evil Brother Love on WWF TV in the early 90s. A parody of Christian televangelists who dressed in a conspicuous white suit, tight red shirt and white tie, who claimed to preach not the word of God, but “the word of love.” Aside from that Bruce spent 22 years in WWE behind the scenes and returned recently as senior vice president. Bruce got his start in Wrestling working in Huston selling posters as a kid and ended up being a major part of putting together the show, both on and off screen and also served as ring announcer for Bill Watts UWF. IN 2016 Bruce along with Conrad Thompson started Something to Wrestle With Podcats. Each show focuses on an event or wrestler to which Bruce gives insightful and hilarious stories on the topic at hand. Bruce brings STWW to the The Thornbury Theatre this Saturday for a nice of Q and A on any topic and as well as doing impressions of some of the biggest names in the wrestling Business.
Munster: Something to Wrestle With has been going as a Podcast since 2016 and you’ve done a few live show under the Something to Wrestle With banner, is this the first time you’ve taken the live show overseas?
Bruce: This is the first time to Australia, I did a solo tour of the UK and then me and Conrad Thompson returned about nine months later. This is my first ever Australian tour and it will be interesting.
Munster: obviously the studio audience is a big difference but aside from that what will be the big difference between the live show and the podcast?
Bruce: well the difference is it will be me solo so it will be a lot more personal and intimate if you will, but with the live shows I tell story’s I can’t tell on the podcast and I do a Q and A with the audience, where ever the audience takes me is where the show will go, if they ask one specific topic we may delve a little deeper into that. I try to make every show unique and depending on what the audience is looking for is where the show will go and we’ll also have a little singing and dancing as well.
Munster: and plenty of impersonations.
Bruce: well I do more characters then actual impersonations but you’ll be getting all the characters I do that’s for sure.
Munster: the co-host is of course Conrad Thompson, I first found him like most on Ric Flair’s podcast, now he does yours as well as Eric Bischoff’s and Tony Schiavone’s, what was the pitch he gave you in terms of doing the podcast?
Bruce: well I meet him through Ric Flair, I did Ric’s show and we started working together in the mortgage business, I started working with him on the recruiting side of things, recruiting loan officers and working out mortgages, when I was there I would tell him stories. He said this would be a great podcast, I had no idea what a podcast was. He talked me into it, we did a few shows and the rest we say is history, the more we got involved in it the more its grown and I learned a lot about podcasting since the first one. I’ve become a lot more comfortable and it’s been an evaluation if you will.
Munster: some of the podcast have gone for a bit over an hour but you’ve done podcasts that have gone for three-hours, is it just depending on the topic and how much you have to talk on the topic?
Bruce: well as long as the topic will allow, sometimes a topic will only need and hour and half. We just did WrestleMania 20 and it only went for an hour and a half focusing on the show itself. But sometimes when you focus on a particular person it can go for three and a half hours sometimes four hours easy.
Munster: your history in the wrestling business is very interesting, you started in Huston selling posters for Paul Bosch, you eventually had a big hand in putting together the TV then moved to WWF and your now back as a senior Vice present, do you ever think back to that kid selling posters how the hell did I get here?
Bruce: sometimes yeah, it’s an interesting journey and as a kid it’s all I ever wanted to do and I did everything I could to be a part of it, at the time, everything kept going as I got older I did more and more and I wouldn’t change a thing. I think of it like this, I’ve never had to go to work a day in my life expect he three weeks I tried to sell cars
Munster: You were in Huston when Vince McMahon expanded the WWF and went national which of course he succeeded in, did you think anyone at the time would go national?
Bruce: At the time in the beginning it was unheard of, these territories I figured would go on for ever, and that was the model carved out, that what the goal of wrestling was to go to every territory, but when it went national everything changed.
Munster: I loved the Back to the territories DVD you did with Jim Cornette on Huston, I knew that Memphis, Mid South, Mid Atlantic and Florida were big markets for wrestling but Huston had a lot of big stars even if they only came in for small appearances, was it a real hot bed of wrestling at the time in the late 70s early 80s?
Bruce: without a doubt people always look back on it, some people only had to do Huston and made their entire week pay wise, we used it for the booking office, for example the Dallas booking office in the 70s and early 80s then we moved to a booking office to san Antonio, then Bill Watts brought in we used his office from Oklahoma and Louisiana, but one thing Hutson always maintained was its independence, Paul would book talent from outside the territory all the time and bring in talent like Superstar Billy Graham, Bruno Sammartino, Mil Mascaras, and other top guys from around the world who weren’t necessary working the territory at the time. So that’s what made Huston very special, and Paul was a great pay off guy and made people want to come in.
Munster: Who was the craziest between the Sheik, Bruiser Brody and Abdullah The Butcher?
Bruce: The Sheik. Without a doubt by far. He was very independent had his own way of doing business he had his own territory in Detroit and Ohio and if he didn’t like things he would just leave. So he was an Independent guy who made a name for himself, and he was used all over the world and made a hell of a living for a long period of time.
Munster: you have recently returned to WWE what is your current role?
Bruce: it really hasn’t been defined, I’m doing all my commitments with Something to Wrestle With, I’m still coming to Australia and the podcast will continue. That’s taking a lot of my time. I’ve made three television tapings, but we’re still working out what my day to day duties will be, but I’m not giving anything up I’m just adding work.
Munster: i know people that watch NXT but not Raw or Smackdown, Ring of Honor is doing good bsuness, New Japan has a lot of hype round it, then there was the success of All In, do you think this move into more wrestling bases product and not sports entertainment will be a thing or will these promotins cater to a small niece market?
Bruce: time will tell, there’s an audience for it and if its big and loyal enough they have a great chance of succeeding. You mentioned people who watch NXT but not Raw but I know people that watch Raw and nothing else. So it works both ways it astonishes me, especially that hardcore wresting audience, how can anyone just watch one brand, but there is a large audience that with just one brand and more power to them the goal is to get as many as you can to watch your brand and support it,
Munster: When did you first meet Jim Cornette?
Bruce: oh around 1983. Maybe 82
Munster: Was that in Mid South?
Munster: what was he like back then?
Bruce: not as crazy as he is now but very intense. Jim was starting his time as being in the business on a full time basis and this was his first taste of success with the Midnight Express, he was on road and experimenting but he was a manager that was red hot at the time, he was hard to touch, but behind the scenes he was not has tense as he has become and not as outspoken as he has become.
Munster: you were on Cornettes podcast ages ago and he asked you how Brother Love came about and you mentioned you used to travel with Eddie Gilbert. Eddie is remembered as having a great mind for the business but he never stayed anywhere long so for me he seems to not have the respect he deserves. What do you think his legacy will be?
Bruce: for those that know him his legacy will be his mind. He had a great mind for the business and very creative, he lived and breathed it and that was his bean, he was always trying to come up with new and innovative ideas and wasn’t afraid to do anything new. I hope his legacy is one of pure creativity that shined through he was also a wonderful in ring talent but I don’t think that was matched with his mind, he had a great mind that understood the business
Munster: during your WWE run what is it you’ve done your most proud of?
Bruce: for me it was the personal victories. To be a part of WrestleMania 5 with Roddy Piper and Morton Downy, Roddy in particular as I stole a lot of stuff from him and to work with him on the biggest stage of all that was a big kick in the butt
Munster: to end on I was wondering if you could say Thank You Fuck You Bye in your Jim Cornette voice.
Bruce: (As Jim Cornette) Thank You Fuck Bye Motherfucker
Editors Notes: Aww so nice he added the Motherfucker for free.
Something to Wrestle With Live this Saturday at the Thornbury Theater.